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ppc. land > 86-of-austrias-digital-ad-euros-now-leave-the-country

86% of Austria's digital ad euros now leave the country

1+ week, 1+ day ago  (474+ words) Austria's digital ad market grew 9. 2% in 2025, but 86% of budgets flowed to global platforms, leaving just 266 million euros for local publishers and media. Austria's digital advertising market expanded to 3. 24 billion euros in 2025, yet only 14 percent of that sum remained within the…...

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PPC Land
ppc. land > google-merchant-centers-regional-pricing-trick-most-advertisers-are-missing

Google Merchant Center's regional pricing trick most advertisers are missing

2+ week, 4+ day ago  (348+ words) Google Merchant Center's RAAP and regional shipping tools let merchants control pricing, stock, and delivery costs by postal code and state across shopping ads. The first step in the configuration process, according to the tutorial, is activating the regions add-on…...

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PPC Land
ppc. land > the-iceberg-below-the-ad-market-what-big-tech-q1-results-actually-show

The iceberg below the ad market: what Big Tech Q1 results actually show

3+ week, 1+ day ago  (832+ words) Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025. Whittaker introduces a framing he calls the "iceberg effect in advertising." According to the podcast, "the visible part…...

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