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Shopping News / Articles
How The Phoenix Mills is redefining retail marketing through gamification and experiential
1+ mon, 3+ day ago (381+ words) Phoenix Shopping League is being introduced as India's first sports-inspired shopping league. Walk us through the thinking behind the concept and what inspired Phoenix Marketcity Mumbai to reimagine the traditional shopping festival in this way. Consumers today are looking for…...
Humanising B2B: Why storytelling matters in construction & building solutions
4+ mon, 2+ day ago (361+ words) Authored by: Gaunik Jeet Singh, Head of Marketing – Knauf India Inculcating Value In Marketing of Building Solutions Technical excellence can garner attention, but stories establish a connection. Insulation solutions are not just about thermal ratings; they indicate the creation of…...
Meta eyes massive layoff round as AI spending soars
5+ mon, 1+ week ago (424+ words) Meta Platforms is reportedly planning its largest-ever round of layoffs, with internal discussions suggesting a workforce reduction of up to 20%, as per a Reuters report. The move comes as CEO Mark Zuckerberg aggressively pivots the company toward artificial intelligence, committing…...
MYK LATICRETE launches VR-led in-store campaign to redefine decision-making
7+ mon, 2+ week ago (316+ words) The VR experience has been rolled out across 140 premium tile stores in Kerala and 39 premium retail outlets in Delhi, marking one of the largest retail-level deployments of immersive technology in the tile installation category. Complementing the VR activation, MYK LATICRETE…...
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